Digital wallcovering market

Digital wallcovering market
14 January 2021 DESARDI

The digitally printed wallpaper market and equipment

The global digitally printed wallpaper market size is estimated at USD 2.9 billion in 2020 and is projected to reach USD 7.5 billion by 2025, at a CAGR of 21.1% from 2020 to 2025.
The growth of the market is primarily triggered by the increase in demand for digital technology in wallpaper and the growing trend of interior decoration in the residential and non-residential sectors.

Factors such as increasing disposable income, rapid urbanization, and increasing government expenditure on infrastructural construction further contribute to the growth of this market.

The digitally printed wallpaper market between 2020 and 2025

Vinyl is currently the largest substrate segment of the digitally printed wallpaper market by substrate. The vinyl segment dominated the digitally printed wallpaper market in terms of both value and volume. This growth can be attributed to factors, such as high durability and easy maintenance, coupled with lower cost, an important factor in cost sensitive markets.

It is clear that non-woven based wallcovering is a clear winner over the paper based products, reasons are the better stability, durability and ease of handling. In cost sensitive markets the paper based and non (vinyl) coated wallpaper will remain an important factor.

An increased demand for eco-friendly, durable, and breathable wallpapers is expected to drive the market.

Residential segment is the fastest-growing segment in the digitally printed wallpaper market

Commercial and marketing applications like hotel, restaurant, retail and office decoration have driven the market till now. A new and significant factor is the growing urbanization and migration of people from rural areas to urban cities. Digital wallpapers are now used in residential applications for living rooms, dining rooms, and home interior decoration. The application of wallpapers in residential buildings adds to the aesthetic appeal of the interiors.

Because of the stringent legal regulations for interior decoration not all print technologies and materials are equally suited for this application. The main print technologies currently are water-based resin/latex inks and UV curing inks.

Considering the expected market growth these developments offer interesting opportunities for wide format printing companies that are willing and able to specialise on this application.

Initially standard wide format printers have been used in this application. The increased demand for lower cost, better durability and higher production efficiency has driven the hardware and software manufacturers to tune their current systems and to develop new systems to suit this application better.

The improvements are not just made on the printing equipment, the integration of automated finishing equipment is also an important factor.

This requires a high flexibility from the media supplier because of the demand for longer rolls, custom media widths and especially developed wallcovering media.


DESARDI wallcovering
We are one of the leading suppliers of digitally printable interior decoration media and understand the needs and demands of small and large wallpaper printing companies.

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